The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
DENTSU INC. / Tokyo
Client
Title
Category
Award
Points
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Best of Design
Points: 90.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Craft / Art Direction
Points: 45.00
The Sacred Dirt
Agency: DENTSU INC. / Tokyo
Client: Asahi Television Broadcasting Corporation
Category: Posters / Series
Points: 45.00
Reach for the Summit
Agency: DENTSU INC. / Tokyo
Client: THE HOKKOKU SHIMBUN
Category: Craft / Art Direction
Points: 45.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Craft / Art Direction
Points: 45.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Promotional / Physical Items
Points: 45.00
Scuffing Song
Agency: Spoon. + DENTSU INC. / Tokyo
Client: Otsuka Pharmaceutical Co., Ltd.
Category: Animation / Single
Points: 45.00
Reach for the Summit
Agency: DENTSU INC. / Tokyo
Client: THE HOKKOKU SHIMBUN
Category: Posters / Series
Points: 21.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Out of Home / Brand Installations
Points: 21.00
DEPARTURES TO COUNTLESS FUTURES
Agency: DENTSU INC. / Tokyo
Client: NIKKEI/The Hoshi Awards
Category: Craft / Illustration
Points: 21.00
Driving Sun — Rally Japan 2023
Agency: Dentsu Inc. / Tokyo + ADBRAIN INC. / Tokyo + VONS pictures, Inc. / Tokyo + SHINDII, LLC. / Tokyo
Client: Rally Japan 2023 Commission
Category: Posters / Series
Points: 9.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Visual Craft / Art Direction
Points: 9.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Craft / Art Direction
Points: 9.00
beautiful panic
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client: The Ad Museum Tokyo
Category: Posters / Series
Points: 9.00
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS
Category: Experiential / Hybrid Events
Points: 3.00
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS
Category: Innovation in Interactive & Mobile Craft
Points: 3.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Craft / Art Direction
Points: 3.00
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS
Category: Innovation / Execution in Health & Wellness
Points: 3.00
beautiful panic
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client: The Ad Museum Tokyo
Category: Craft / Art Direction
Points: 3.00
PERFECT DAYS official movie site
Agency: mount inc. / Tokyo + DENTSU INC. / Tokyo + ETUDE LLP. / Tokyo
Client: PERFECT DAYS/MASTER MIND
Category: Websites / Desktop & Responsive
Points: 1.50
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Best of Design
Award:
2024 Design Best of Discipline Pencil
Points:
90.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Award:
2024 Print & Promotional Gold Pencil
Points:
45.00
Client:
Asahi Television Broadcasting Corporation
Title:
The Sacred Dirt
Category:
Posters / Series
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
THE HOKKOKU SHIMBUN
Title:
Reach for the Summit
Category:
Craft / Art Direction
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Promotional / Physical Items
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Otsuka Pharmaceutical Co., Ltd.
Title:
Scuffing Song
Category:
Animation / Single
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
THE HOKKOKU SHIMBUN
Title:
Reach for the Summit
Category:
Posters / Series
Award:
2024 Design Silver Pencil
Points:
21.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Out of Home / Brand Installations
Award:
2024 Design Silver Pencil
Points:
21.00
Client:
NIKKEI/The Hoshi Awards
Title:
DEPARTURES TO COUNTLESS FUTURES
Category:
Craft / Illustration
Award:
2024 Print & Promotional Silver Pencil
Points:
21.00
Client:
Rally Japan 2023 Commission
Title:
Driving Sun — Rally Japan 2023
Category:
Posters / Series
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Visual Craft / Art Direction
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Points:
9.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Award:
2024 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
The Ad Museum Tokyo
Title:
beautiful panic
Category:
Posters / Series
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
WITH ALS
Title:
Project Humanity
Category:
Experiential / Hybrid Events
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
WITH ALS
Title:
Project Humanity
Category:
Innovation in Interactive & Mobile Craft
Award:
2024 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Experiential & Installations / Experiential & Immersive
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
WITH ALS
Title:
Project Humanity
Category:
Innovation / Execution in Health & Wellness
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
The Ad Museum Tokyo
Title:
beautiful panic
Category:
Craft / Art Direction
Award:
2024 Design Merit Award
Points:
3.00